Digital Marketing Executive

Overview

Boston Institute of Analytics 

aparajeeta.pradhan@bostoninstituteofanalytics.org

bia.tonkroad@bostoninstituteofanalytics.org

www.bostoninstituteofanalytics.org

9145827057 

 

 

 

 

Plan, manage and execute all digital marketing, including SEO/SMM, marketing database,
email, social media and display advertising campaigns
 Plan and monitor the ongoing brand presence on social media.
 Launch optimized online adverts through Google AdWords, Facebook, etc. to increase
brand awareness
 Prepare promotional emails and organize their distribution through various channels.
 Measure and report performance of all digital marketing campaigns and assess against
goals (ROI and KPIs)
 Run ads and campaigns on digital platforms like Facebook, Instagram and Google.
 Establish and maintain active social media accounts and increase regular traffic and
engagement, including special event marketing such as seminars, workshops, meetups, etc.
 Working on comment moderation, consumer interaction, and diffusing any online issues
(complaints, issues, etc.)
 Perform data driven lead generation via social media campaigns
 Creating weekly reports of client and competitor social activities
 Researching relevant industry and market developments
Desired Candidate Profile:

 IMMEDIATE JOINING
 Expertise in Google AdWords and Facebook Ads Manager
 Bachelor’s degree in any stream.
 Excellent English communication and presentation skills, both verbal and written
 Excellent interpersonal and customer-facing skills
 Expertise in Microsoft Office