Job Responsibilities-
Develop and execute successful SEO strategies.
Manage team of SEO Specialists.
Conduct keyword research to guide content teams.
Review technical SEO issues and recommend fixes.
Optimize website content, landing pages and paid search copy.
Direct off-page optimization projects (e.g. link-building).
Collect data and report on traffic, rankings and other SEO aspects.
Work with social media and PPC teams to optimize campaigns.
Keep abreast of SEO and integrated marketing trends.
Developing and implementing effective search engine optimization (SEO) strategies.
Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities.
Managing offsite and onsite optimization projects and reporting on performance.